Halsa Mat Case Study

A Swedish must-have, the Halsa Mat is an accupressure mat that has just been brought to the U.S. market. In less than one year’s time, Asylum has created an explosive media campaign for the Halsa Mat generating thousands of sales and at one point a complete sell-out with a three month long waiting list.

Through the PR campaign, the previously unheard of product has made an enormous splash as a natural health trend. The Halsa Mat has been featured on Dr. Oz and given away to his entire audience, heralded in the Wall Street Journal, adored by Kathy Lee on the fourth hour of the Today Show and gushed over by the hosts of the CBS Early Show.

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